Where Mind,
Meets Machine
Where Mind,
Meets Machine
Cognitive science and AI, applied to the measurement of human skill , cognition and behaviour.
We build science-backed frameworks and tools that are valid, reliable, and defensible.
Cognitive science and AI, applied to the measurement of human skill , cognition and behaviour.
We build science-backed frameworks and tools that are valid, reliable, and defensible.
View our case studies
Selected Affiliations:
King's College London
Harvard University
IARPA
Oracy Group
placemake.io
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
Make your claims defensible. If your product measures human skill, cognition, or behaviour, or you need an evaluation of a tool that does, we design the validation frameworks, run the studies, and produce the evidence stakeholders need.
For AI
Builders
For
Employers
Measure your organisations' human skill, cognition, and behaviour. We design and run bespoke L&D workshops on communication, soft skills, and digital fluency, from new hires to the boardroom. We pair these with longitudinal measurement that tracks where your people are and how much they've improved.
Track your teaching staff's oracy capability over time. We design and run bespoke oracy programmes. We measure their skills before and after our workshops. We equip you with the data you need to evidence soft skills development for governance reporting, and school improvement cycles.
For Education Providers
For Public Services
Commission and procure with confidence. We measure human skill, cognition, and behaviour with the methodological rigour that internal procurement teams can't independently verify, and design independent evaluation frameworks that hold up to scrutiny.
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
Make your claims defensible. If your product measures human skill, cognition, or behaviour, or you need an evaluation of a tool that does, we design the validation frameworks, run the studies, and produce the evidence stakeholders need.
For AI
Builders
For
Employers
Measure your organisations' human skill, cognition, and behaviour. We design and run bespoke L&D workshops on communication, soft skills, and digital fluency, from new hires to the boardroom. We pair these with longitudinal measurement that tracks where your people are and how much they've improved.
Track your teaching staff's oracy capability over time. We design and run bespoke oracy programmes. We measure their skills before and after our workshops. We equip you with the data you need to evidence soft skills development for governance reporting, and school improvement cycles.
For Education Providers
For Public Services
Commission and procure with confidence. We measure human skill, cognition, and behaviour with the methodological rigour that internal procurement teams can't independently verify, and design independent evaluation frameworks that hold up to scrutiny.
Perspectives on AI, cognition, human ability and behaviour that underpin our work
Perspectives on AI, cognition, human ability and behaviour that underpin our work

Soft Skills
AI
HR Tech
Employers want great soft skills. Can they actually measure them?

Human Perception
Theory Of Mind
AI
When does an AI stop being a tool and start having a mind?

Cognition
AI
EU Act
Can we measure cognitive ability using AI? The EU AI Act is about to force an answer.
Cognitive Science & AI, Applied.
We work with teams building AI products that measure human skill, cognition, and behaviour across hiring, edtech, and the public sector.
If you'd like to explore how cognitive science can be used in your organisation, why not send us a collaboration request?
If you'd like to explore how cognitive science can be used in your organisation, why not send us a collaboration request?
Discuss a project
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
Science-led research,
human-centred consulting
AI tools are making increasingly bold claims about human skill, cognition, and behaviour. We provide you with the measurement science to make those claims defensible and the independent frameworks to hold them to account.
Make your claims defensible. If your product measures human skill, cognition, or behaviour, or you need an evaluation of a tool that does, we design the validation frameworks, run the studies, and produce the evidence stakeholders need.
For AI Builders
For
Employers
Measure your organisations' human skill, cognition, and behaviour. We design and run bespoke L&D workshops on communication, soft skills, and digital fluency, from new hires to the boardroom. We pair these with longitudinal measurement that tracks where your people are and how much they've improved.
Track your teaching staff's oracy capability over time. We design and run bespoke oracy programmes. We measure their skills before and after our workshops. We equip you with the data you need to evidence soft skills development for governance reporting, and school improvement cycles.
For Education Providers
For Public Services
Commission and procure with confidence. We measure human skill, cognition, and behaviour with the methodological rigour that internal procurement teams can't independently verify, and design independent evaluation frameworks that hold up to scrutiny.