Who we are
Who we are
Who we are
Our team combines expertise in human cognition, measurement theory, and product research to help AI, HR, and edtech build assessments that stand up to scrutiny.
Founder & Principal
Founder & Principal
Andreea Zaman is a cognitive neuroscientist working at the intersection of psychological science and AI. She helps organisations design and validate that measure human cognition, communication, and other complex skills, especially where the stakes are high and weak measurement creates risk.
Her background combines more than a decade of cognitive and behavioural research within academic, industry and public-sector settings. Her research has been published at AAAI 2026 and in journals including Cognition and Trends in Cognitive Sciences. She also teaches Research Methods, Statistics, and Cognitive Psychology at King's College London and the University of London.
Andreea Zaman is a cognitive neuroscientist working at the intersection of psychological science and AI. She helps organisations design and validate that measure human cognition, communication, and other complex skills, especially where the stakes are high and weak measurement creates risk.
Her background combines more than a decade of cognitive and behavioural research within academic, industry and public-sector settings. Her research has been published at AAAI 2026 and in journals including Cognition and Trends in Cognitive Sciences. She also teaches Research Methods, Statistics, and Cognitive Psychology at King's College London and the University of London.