How we work
How we work
How we work
We design measurement frameworks, cognitive assessments, and AI evaluation tools grounded in psychological science
We design measurement frameworks, cognitive assessments, and AI evaluation tools grounded in psychological science
We design measurement frameworks, cognitive assessments, and AI evaluation tools grounded in psychological science
Practice areas
Practice areas
Practice areas
Human Cognition and Skills Measurement
We design and construct frameworks and validation approaches for organisations building AI products. Starting from the psychological theory, defining what the construct is, how it relates to adjacent constructs, what observable behaviours it predicts, and what sources of measurement error need to be controlled for. Where needed, we also run the studies required to collect, analyse, visualise, and report findings.
Cognitive Product Design
We help organisations design, evaluate, and improve AI tools that measure human skills and cognition. Working directly with product teams, we ground UX decisions in psychological and cognitive science, making sure the underlying measurement is valid and defensible.
Fractional Applied Science Leadership
We provide an embedded senior science function for early-stage ventures and research-led products that need rigorous methodology without a full-time hire. We translate cognitive and behavioural science into product strategy, measurement design, validation plans, and stakeholder-ready outputs.
Human Cognition and Skills Measurement
We design and construct frameworks and validation approaches for organisations building AI products. Starting from the psychological theory, defining what the construct is, how it relates to adjacent constructs, what observable behaviours it predicts, and what sources of measurement error need to be controlled for. Where needed, we also run the studies required to collect, analyse, visualise, and report findings.
Cognitive Product Design
We help organisations design, evaluate, and improve AI tools that measure human skills and cognition. Working directly with product teams, we ground UX decisions in psychological and cognitive science, making sure the underlying measurement is valid and defensible.
Fractional Applied Science Leadership
We provide an embedded senior science function for early-stage ventures and research-led products that need rigorous methodology without a full-time hire. We translate cognitive and behavioural science into product strategy, measurement design, validation plans, and stakeholder-ready outputs.
Human Cognition and Skills Measurement
We design and construct frameworks and validation approaches for organisations building AI products. Starting from the psychological theory, defining what the construct is, how it relates to adjacent constructs, what observable behaviours it predicts, and what sources of measurement error need to be controlled for. Where needed, we also run the studies required to collect, analyse, visualise, and report findings.
Cognitive Product Design
We help organisations design, evaluate, and improve AI tools that measure human skills and cognition. Working directly with product teams, we ground UX decisions in psychological and cognitive science, making sure the underlying measurement is valid and defensible.
Fractional Applied Science Leadership
We provide an embedded senior science function for early-stage ventures and research-led products that need rigorous methodology without a full-time hire. We translate cognitive and behavioural science into product strategy, measurement design, validation plans, and stakeholder-ready outputs.
Typical challenges:
The teams we work with are building, integrating, or have already deployed tools that make claims about human skill and cognition. They need those claims to be defensible :
The product claims to measure a skill, but the construct is still loosely defined.
The team needs valid and reliable measurement before scaling, selling, or tendering.
Stakeholders need evidence or a technical rationale behind the assessment approach.
Regulatory evidence (e.g., EU AI Act) needs to be submitted on how human capability is measured.
Cognitive Science & AI, Applied
We work with teams building AI products that measure human skill, cognition, or behaviour across hiring, edtech, and the public sector.
We work with teams building AI products that measure human skill, cognition, or behaviour across hiring, edtech, and the public sector.
If you'd like to explore how cognitive science can be used in your organisation, why not send us a collaboration request?